CASE STUDY
Profile brings sustainability reporting to their franchise network with Coolset
HIGHLIGHTS
First structured carbon footprint insights for the Dutch franchise network
Dedicated sustainability function strengthened by a platform that scales with the organisation
Foundation laid for future internal benchmarking, enabling franchisees to compare emissions intensity
“
About
Profile
Profile is an ambitious and independent franchise organisation operating in the tyre and wheel sector, with approximately 220 locations across the Netherlands and Belgium. Profile holds a rock-solid market position. Its network serves both passenger car clients - primarily working with leasing companies - and commercial vehicle operators, including large transport companies and regional or city carriers.
Sustainability is embedded in Profile’s core proposition. The company focuses on helping fleet operators reduce fuel consumption and CO₂ emissions through tyre services such as balancing, wheel alignment, and regular fleet checks that optimize tyre pressure. Longer-lasting tyres and reduced fuel use are both good for customers’ bottom lines and for the environment.
Sustainability is managed by Colinda van Brummelen, the group’s dedicated sustainability professional. Previously, Colinda worked as manager in the ESG team at PwC, supporting clients across the country on their ESG transformations.
The challenge
Mapping a carbon footprint across a decentralised franchise network is complex work, particularly with limited internal resources. Profile needed to build a structured approach to data collection and consolidation - one capable of handling emissions data from the franchise network - without having an established platform or methodology in place.
Collecting the right data, travel, energy, and operational inputs, from a growing, independently-run network was time-consuming and fragmented. There was also no clear methodology or single source of truth for calculating the carbon footprint, making it difficult to produce results that were credible, comparable, or actionable.
Profile needed a partner, not just a platform: someone who could help think through the challenges, ask the right questions, and extend Profile’s sustainability capability in a way that could grow alongside the organisation.
Why Coolset?
Several priorities guided Profile's decision to partner with Coolset:
- Local and accessible: Colinda wanted a provider that was approachable and accessible. With a business rooted in the Netherlands, she needed a partner that would be easy for franchisees to engage with - in language, in context, and in approach.
- Flat network pricing: With a large and continuously growing franchise network, Profile required a pricing model that could scale without adding cost complexity. Coolset’s model – one price, regardless of how the network grew – removed a major source of uncertainty.
- Personal contact: The quality of the relationship from day one mattered. The Coolset team was approachable and responsive, and Colinda experienced it as a genuine partnership rather than a vendor transaction.
The impact
Since partnering with Coolset, Profile has built a structured foundation for sustainability reporting. The carbon footprint is now being measured and monitored centrally, with emissions data consolidated across the majority of the franchise network. Emission factors are built into the platform, removing a recurring manual effort and freeing the sustainability function to focus on higher-value work.
Some franchisees are now actively using the platform to track their own footprint individually. A development that signals growing engagement and momentum across the network.
Profile is also in the early stages of evaluating a centralised energy purchasing programme. The data being built through Coolset is directly informing that potential business case: energy is emerging as one of the largest cost and emissions categories, and the platform helps build the visibility that enables transformation.
Profile is also using the platform for VSME reporting – the voluntary ESG reporting standard that offers full interoperability with CSRD, but built for growing businesses. The structured workflow and intuitive interface make the process straightforward, allowing them to move through their annual report efficiently without needing external support.
Customer success
Profile describes the collaboration as personal and accessible – two qualities she values highly. The Coolset team is responsive to their questions, transparent when something falls out of scope, and proactive in seeking input on product development. Profile was recently invited to join a broader product session to help shape the platform's future direction.
Being invited to a client dinner also stood out as a genuine gesture: “Profile is treated as a valued partnerIt made me feel valued as a person, not just as another account.”
Favourite features
- Built-in emission factors: Having emission factors embedded in the platform removes the need to source them separately - a recurring question Colinda receives from other sustainability professionals in her network.
- Multi-entity network support: The ability to onboard franchisees at no additional per-user cost made it possible to scale the programme without budget uncertainty.
- Overall accessibility: The platform is easy to understand and navigate, reducing the internal support burden and enabling the sustainability function to operate efficiently at scale.
- VSME reporting module: Straightforward and well-structured, making it easy to complete and share with stakeholders.
See Coolset in action
Explore Coolset's top features and use cases.
Demo wordt niet ondersteund
op mobiele schermen
op mobiele schermen
Kom alsjeblieft terug op een groter scherm
om deze demo te ervaren.
om deze demo te ervaren.
This is a preview window. Click below to see the demo in a larger view.
What's next?
Profile has several sustainability priorities in motion for the coming year:
- Building an internal benchmark report: once all 2025 data is collected, Colinda plans to create an emissions intensity index based on turnover – a metric Coolset natively supports – allowing franchisees to compare themselves against the wider Profile network. The goal is to turn data into a practical nudge and a reason for franchisees to engage more actively.
- Evaluating a centralized energy purchasing programme: if Profile moves forward with collective energy procurement, Coolset data will be central to the business case and to demonstrating outcomes.
- Further building out CO₂ savings proposition for clients: Profile is advancing its client-facing sustainability story, quantifying the emission reductions its tyre services deliver for fleet operators.
- Publishing a sustainability report: Profile aims to release its first external sustainability report in the course of 2026
