Mapping a carbon footprint across a decentralised franchise network is complex work, particularly with limited internal resources. Before partnering with Coolset, Colinda was working largely in isolation - without a sustainability team and without a structured system for collecting and consolidating emissions data from franchisees.

Collecting the right data, travel, energy, and operational inputs, from a growing, independently-run network was time-consuming and fragmented. There was also no clear methodology or single source of truth for calculating the carbon footprint, making it difficult to produce results that were credible, comparable, or actionable.

Profile needed a partner, not just a platform: someone who could help think through the challenges, ask the right questions, and fill some of the capacity gaps that come with working as a team of one.

Several priorities led Colinda to partner with Coolset:

• Local and accessible: Colinda wanted a provider that was approachable and accessible. With a business rooted in the Netherlands, she needed a partner that would be easy for franchisees to engage with - in language, in context, and in approach.
• Flat network pricing: With a franchise network of up to 200 locations, Colinda had no idea how many dashboards she’d need. Coolset’s model – one price, no matter how the network grew – removed a major source of uncertainty.
• Personal contact: The quality of the relationship from day one mattered. The Coolset team was approachable and responsive, and Colinda experienced it as a genuine partnership rather than a vendor transaction.

Since partnering with Coolset, Profile has built a structured foundation for sustainability reporting. The carbon footprint is now being measured and monitored centrally, with emissions data consolidated across the franchise network. Emission factors are built into the platform, removing a recurring manual effort that would otherwise fall back to Colinda.

Franchisees are now actively using the platform to track their own footprint individually. An unplanned but welcome development that signals growing internal buy-in. 

Profile is also in the early stages of evaluating a centralised energy purchasing programme. The data being built through Coolset is directly informing that potential business case: energy is emerging as one of the largest cost and emissions categories, and the platform helps build the visibility that enables transformation.

Profile is also using the platform for VSME reporting – the voluntary ESG reporting standard that offers full interoperability with CSRD, but built for growing businesses. The structured workflow and intuitive interface make the process straightforward, allowing them to move through their annual report efficiently without needing external support.

Colinda describes the collaboration as personal and accessible – two qualities she values highly. The Coolset team is responsive to her questions, transparent when something falls out of scope, and proactive in seeking her input on product development. She was recently invited to join a broader product session to help shape the platform's future direction.

Being invited to a client dinner also stood out as a genuine gesture: “I didn’t expect that. It made me feel valued as a person, not just as a customer.”

Profile has several sustainability priorities in motion for the coming year:

• Building an internal benchmark report: once all 2025 data is collected, Colinda plans to create an emissions intensity index based on turnover – a metric Coolset natively supports – allowing franchisees to compare themselves against the wider Profile network. The goal is to turn data into a practical nudge and a reason for franchisees to engage more actively.
• Evaluating a centralized energy purchasing programme: if Profile moves forward with collective energy procurement, Coolset data will be central to the business case and to demonstrating outcomes.
• Developing a CO₂ savings proposition for clients: Profile is advancing its client-facing sustainability story, quantifying the emission reductions its tyre services deliver for fleet operators.
• Publishing a sustainability report: Profile aims to release its first external sustainability report in the course of 2026