As a company at the early stages of its sustainability work, Freska faced the challenge of preparing for CSRD reporting without prior experience. The team recognized that navigating CSRD, from double materiality assessment to data collection, would require support.

While Freska considered several external partners, many approaches felt too complex, consultant-heavy, or time-intensive. With sustainability managed part-time internally, Freska needed a solution that was intuitive, flexible, and possible to implement without extensive prior expertise.

The trigger to search for a tool came when CSRD reporting initially appeared likely to apply to Freska in the coming years. Although regulatory timelines are still uncertain, the company decided to continue preparing proactively to increase market value, meet investor expectations, and strengthen its competitive position.

Freska chose Coolset because the platform offered a clear, intuitive, and guided pathway through CSRD preparation—without requiring a steep learning curve.

Several reasons stood out:

• Ease of use: Coolset is designed for teams without deep sustainability experience. Freska could begin using the platform immediately, without needing extensive training.
• Flexibility: Whether working individually or collaboratively, the platform adapts to Freska’s pace and internal structure.
• Guided process: Webinars, knowledge hubs, and expert-led accelerator sessions provided structure and clarity on how to start and what to prioritize.
• Straightforward approach: Compared to other providers who complicated the process, Coolset offered a more pragmatic and accessible way forward.
  

The decisive factor: Coolset made sustainability reporting feel achievable rather than overwhelming.

Although Freska is still progressing through its CSRD preparation, the impact has already been substantial. The platform has helped the team confidently move through the double materiality assessment and understand what is required.

“Coolset doesn’t make things more complicated than they need to be. The platform, the knowledge hub, the webinars—they make the whole journey feel much more manageable.”

The collaboration has also improved the quality and clarity of Freska’s internal sustainability work. The team plans to use the outcomes of the DMA as the foundation for its full sustainability strategy, ensuring an aligned and structured approach moving forward.

Freska describes its collaboration with Coolset as smooth, supportive, and highly responsive. Being able to reach the Coolset team quickly and receiving clear, actionable guidance has been a major advantage.

The accelerator sessions in particular were key highlights. They provided Freska with a clear action plan and step-by-step walkthrough of the CSRD process, offering confidence for someone conducting the work for the first time.

“I always felt I could reach the team with any question, big or small, and I would get a quick and helpful answer. That support has been invaluable.”

Freska’s focus for the coming year is to finalize its sustainability strategy, improve the accuracy of its carbon footprint calculations, and translate its priorities into concrete action plans.

Freska will continue using Coolset to drive its broader sustainability reporting and CSRD readiness.

As Freska grows toward CSRD thresholds, the platform will remain a key enabler, helping the team maintain structure, clarity, and confidence throughout their sustainability journey.